Purple Shampoo : How To Get Rid Of Brassy Hair Fast

Before you go any further let me reassure you with a fun fact. I am a licensed cosmetologist, who has held a license since 2008. Fun fact two: I am a Mexi-Irish, which means my natural hair is as dark as it can come. Even being born a natural level 1 (the darkest color you can be on the color scale) I am able to maintain a pure white color.

In a hurry? I get it, so here’s my favorite purple toning shampoo! Eliminates brass fast, efficiently and effectively! Click here to change your hair game! 

Unless you were born a natural blonde everyone has some sort of warm undertone, hence why achieving a pure white color is so hard for people. Salons usually tone blondes with some sort of toner and over time it will fade leaving your hair to deal with its brassy nasty enemy. This usually happens before you have a chance to get back to your salon for a touch-up.

Purple Toning Products At A Quick Glance

I’ve experimented with both professional and internet bought products for at-home toning, and below are all my recommendations.  Each product description will also include notes to help you with each product so you can use it to your full advantage.

An important thing to remember when going over this post is everyone’s hair IS different! A variable of factors plays into how each individual’s hair takes to products. Age, diet, genetics, and medication are all huge factors in how your hair will show color and also determines how you maintain color. Keep that in mind when comparing the results of each product to the results you achieve at home.

Paul Mitchell Platinum Blonde Shampoo

As you can see above in the picture, I started off with an ombre. I had the whole color scale ranging from dark black to a light blonde. In the middle, you can see a very warm tone!

I decided to bleach my hair entirely to achieve an even and uniform color, instead of the ombre I had goin on.

My roots were the first thing I bleached and then towards the end of the processing, I bleached the ends. I suggest bleaching should always be done by a professional since I am a professional I was in good hands. I rinsed out the bleach and toned it with Paul Mitchell Platinum Blonde Shampoo.

How to use the shampoo

Paul Mitchell Platinum Blonde shampoo is used like any other shampoo, just leave it in for a few minutes. Zero warnings/precautions come along with Paul Mitchell Platinum Blonde Shampoo. Because my hair pulls so brassy it was able to get rid of 65% of my overall brass. My underneath hair remained very brassy.


This shampoo is recommended for people who have slight yellow undertones and are already a light blonde. Overall feeling to my hair was left feeling super soft and manageable.

You can use this as an alternative to any shampoo you currently use.

Smells great and doesn’t have a waxy smell to it!

Related Article: The Best Hair Ties You Should Be Using NOW To Grow Out Your Hair! Click Here To Read Now!

Pravana The Perfect Blonde Shampoo And Mask

Pravana Shampoo was able to take 5-10% more of the brass out of my hair vs the Paul Mitchell product. 

After a few uses my underneath hair was still pretty brassy versus the top half of my hair.

This can be used as an everyday shampoo.

Pravana Perfect Blonde smells nice and it can be categorized as a tier above the first toning shampoo I tired.

I decided to get the Pravana Mask to use with the shampoo to see if the results would improve.

When used together the two products made a difference!

It’s recommended to use Pravana Perfect Blonde Mask with the shampoo.

 Results on the top half of my hair were greatly improved, but the bottom didn’t change much.

This picture was taken in sunlight and shows how two different tones pop throughout my hair. Hair tones can’t hide from direct sunlight but can blend better from inside light.

Final Thoughts: Before I had brass everywhere so it looked more of a cohesive color, where now I didn’t have as much brass on the top vs the bottom so it looked very uneven. My hair was more of a cool tone on top where my bottom was still very warm.

 Pravana Shampoo and Mask combo is great for people with yellow undertones to their hair. It can be used as an everyday product.

Joico Color Balanced Shampoo and Conditioner : Purple  

After a few washes with the Joico Purple Toning Shampoo and Conditioner I noticed my bottom layer still didn’t exactly match up with the top layer of my hair.

While it wasn’t 100% unform, my overall result was a HUGE improvement. Unless I was in direct sunlight or a room with a lot of natural light, the normal eye couldn’t tell to much of a difference.

Joico shampoo and conditioner combo really eliminated brass all over my hair. Some of my lighter pieces from previous highlights pop into the white blonde color I had wanted as an all-over color from the start. Joico Color Balance was the first purple shampoo toning product that was able to achieve some white strands throughout.

Joico purple is used slightly differently than your standard shampoo. You want to keep it in for at least 3-5 min before you rinse it out. Joico’s purple shampoo has a fair amount of pigmentation! For first time users: Don’t worry, the purple toning comes out in a dark purple color but it won’t leave your hair purple at all!

The conditioner can be used much like the shampoo. Leave it in for 3-5 minutes before rinsing out.

Because my hair is so brassy and I have hard water, I used the purple toning shampoo and conditioner every day for a month until it lifted more brass out of my hair.

As you can see in the picture to the left, Joico’s purple toning shampoo broke through the orange brassy color.  I was able to achieve a cool blonde tone with just a hint of yellow undertone left throughout.

Purple Joico Combo would be good for 90% of people looking for an efficient purple toning shampoo.

I  suggest using this as your shampoo and conditioner combo until you get the tone you want. Once the tone is achieved I recommend alternating the Joico for one of the previous purple toning shampoos mentioned above. Because Joico Purple isn’t sulfate-free it’s going to be a little bit harsher on the hair. Personally, my hair quality didn’t suffer much.

I still wanted to achieve a more white platinum look so I moved onto another toning shampoo. Had I wanted just a simple light blonde, I would have stayed with this Joico Purple Toning Shampoo and Conditioner combo.

Side Note: The shampoo will be a pigmented, dark purple. The conditioner will be a lighter, less pigmented color.

Related Article: Best Hair Sectioning Clips Used By Professional Stylists To Speed Up Styling Routines! Click Here To Check Them Out! 

Fanola : No Yellow Shampoo

After just one use I knew I found the perfect purple toning shampoo!

I left it on for 5-10 minutes because I really wanted to eliminate all brass and I knew my hair was strong enough to handle it.

 A light brown/blonde remanded on my bottom layer of hair but it didn’t have a trace of warmth in it. First purple toning shampoo I used that gave me an all-over cool-tone result.

After a few uses of  Fanola, my hair was finally an all-over white! The bottom didn’t have a trace of brown or brass anywhere. Elisa herself asked me where she could buy this incredible purple shampoo.

Fanola: No Yellow Shampoo is VERY PIGMENTED! ONE use will be enough for your hair to achieve the white tone you want. If after one use of Fanola you want to tone your hair more, alternate the Fanola; No Yellow Shampoo with other purple shampoos.

Once your hair is at the desired white you want, I then suggest you use it once every other week as upkeep.  Fanola was made to be used as a once a month toner not an everyday shampoo.

]For first-time applications on very light hair, that doesn’t need much toning, I suggest mixing the Fanola shampoo with another toning shampoo from above or any regular shampoo of your choice.  This will dilute the purple pigmentation in the Fanola shampoo and you don’t have to worry about staining your strands or damaging your hair.


 I myself know this first hand from using Fanola as my main shampoo for two weeks in a row. Overuse of Fanola left my hair looking purple/grey vs the pure white tone.

Purple and grey pieces throughout didn’t bother me much and people assumed I colored my hair that way on purpose.

If you do end up staining your hair, don’t worry! After a few washes, the purple comes out leaving your hair pure white!

Since this product is so pigmented it is rather harsh on your hair. For me, it took away some of the strength and integrity of my hair itself because of overuse. I highly recommend using a weekly conditioning treatment while using the Fanola , No Yellow Shampoo.

My overall journey to getting this white hair was a process and I had tried so many toning shampoos it really made my hair take a beating. For those of you who haven’t put their hair through the wringer, you won’t be at such a risk of your hair turning purple.

Below are my final result pictures.

I achieved this by using the Fanola once a week and combined my shower routine with a conditioning treatment. Additionally, I used the Joico Purple shampoo/conditioner and a leave-in conditioner after my shower!

Purple Shampoo Example

Fanola offers shampoo to eliminate orange tones and another that elminates yelow tones.


To this day I still swear by fanola and reccomend it to everyone!

Fanola No Yellow Shampoo, 350 ml

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  • Ideal, for grey, super lightened, or decolored hair
  • Violet pigment tones down unwanted yellow hues on grey, light blonde, or streaked hair
  • Note: This product does not come with spill seal. Please contact customer care if there are issues with your order

Fanola Free No Yellow Vegan Shampoo, 350 ml

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  • Summer 2018 Updated Formula. Full, Professional Strength, Vegan. The NEW No Yellow!
  • Premium ingredients, updated and reformulated Summer 2018 An updated version of the world-famous original Fanola No Yellow "Classic". NEW highly pigmented 2018 Formula
  • Violet pigment tones down the hair to give it that silver, ash look and lessens unwanted yellow hues on grey, light blonde, or streaked hair.

TIGI Bed Head Dumb Blonde Purple Toning Shampoo, 13.5 Ounce

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  • Helps gently cleanse blondes while refreshing and conditioning hair
  • Contains purple toning pigment to neutralize brassy tones in blondes and enhance cool tones
  • Blended with Polyquaternium 10 to prevent and control frizz, static and flyaway

Purple Shampoo For Blonde Hair - Blue Shampoo for Silver and Violet Tones: Revitalize Blonde, Bleached & Highlighted Hair - Sulfate Free Hair Toner - 8.45Fl.oz/ 250ml

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  • THE ONLY PARABEN & SULFATE FREE PURPLE SHAMPOO ON AMAZON! VEGAN FRIENDLY & CRUELTY FREE TOO! Contains intense violet pigments to counteract unwanted yellow hues. Purple toning shampoo is suitable for use on silver, grey, blonde, bleached and highlighted hair for a radiant, brighter color
  • EXTEND TIME BETWEEN EXPENSIVE SALON VISITS: Stronger than traditional blonding shampoos, the vivid violet of silver hair shampoo enhances hair color for ice cool blonde or dazzling silver/ash tones
  • MONEY BACK GUARANTEE: If for any reason you are not satisfied with the Purple Shampoo, please let us know and we'll refund 100% of your money, you don't even have to return it. AND we'll send you another product more suited to you for FREE!
  • NO ANIMAL TESTING OR HARMFUL CHEMICALS: Sulfate-Free Shampoo: SLS-free and paraben-free, blonde shampoo is formulated with Vitamin B5 derivative to soften hair strands and add shine in natural and color-treated blonde hair
  • INNOVATIVE UV FILTERS: Regular B UNIQ purple shampoo use protects your hair color against fading caused by damaging ultraviolet radiation to maintain your perfect shade of blonde hair

Joico Color Balance Purple Shampoo and Conditioner 33.8 oz Duo

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  • The unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair's vibrancy.

MATRIX Total Results So Silver Color Depositing Purple Shampoo for Neutralizing Yellow Tones, 33.799999999999997 fl. oz.

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  • Neutralizes unwanted brassy warmth
  • Eliminates dull
  • Illuminates highlights on blondes

PRAVANA THE PERFECT BLONDE Seal & Protect Leave-in 10.1 OZ

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  • PRAVANA THE PERFECT BLONDE Seal & Protect Leave-in 10.1 OZ provides an instant burst of moisture to hydrate and detangle strands, while optical brighteners protect and enhance blonde radiance.

Surface Hair Pure Blonde Violet Leave In Toning Spray, 4 fl. oz.

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BindingHealth and Beauty
BrandSurface Hair
EAN ListEAN List Element: 0628712952013
Item DimensionsHeight: 680; Length: 180; Weight: 20; Width: 180
LabelSurface Hair
ManufacturerSurface Hair
Number Of Items1
Package DimensionsHeight: 150; Length: 654; Weight: 31; Width: 150
Package Quantity1
Part NumberPB
Product GroupPrestige Beauty
Product Type NameLUXURY_BEAUTY
PublisherSurface Hair
Release Date2018-09-14
Size4 Ounces
StudioSurface Hair
TitleSurface Hair Pure Blonde Violet Leave In Toning Spray, 4 fl. oz.
UPC ListUPC List Element: 628712952013

Super Silver Shampoo and Conditioner Duo Pack, 10.1 oz - Regis DESIGNLINE - Restores Moisture, Boost Color for Blonde, Grey, White Hair, Strengthens and Improves Elasticity to Prevent Color Fade

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  • BRIGHTENING AND ENHANCING FORMULA - This cleansing color protection shampoo is formulated to brighten and enhance natural or color-treated blonde, white or gray hair while neutralizing yellow tones.
  • MAXIMUM TONING LIFE - This purple shampoo alternative for color treated hair maximizes the life of toner services.
  • BRIGHT SHINE AND RADIANCE - This lights shampoo brings out the best and brightest shimmer in lighter shades. This DESIGNLINE shampoo can be paired with another DESIGNLINE conditioner like the Silk Drops Repair and Shine Serum for maximum radiance and shine.
  • NORMAL OR COLOR TREATMENT - This Super Silver Shampoo will brighten your hair regardless of if it is color treated or normal hair. Recommended for natural or color-treated blonde, white, or gray hair to neutralize yellow tones and enhance color tones.
  • DESIGNED BY STYLISTS - Regis DESIGNLINE products are developed by stylists, used by stylists, and recommended by stylists. DESIGNLINE products are made with high-quality ingredients that your hair needs.
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